Monthly Archives: January 2016

Motto of the Day


For someone who has not been active in advertising for over 2 decades, David Ogilvy is still incredibly relevant. Actually, some of his already incredible famous sayings ring more and more true each day. He is definitely one of our favorites at the studio. We admire his dry humor, quick wit and of course, brilliance.

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By P & P Studio
Coca-Cola’s Campaign Reminds Us of Something


Earlier this month Coca-Cola revealed it’s new “Taste the Feeling” campaign. In an effort to shift the focus back to the product itself, Coca-Cola places the product in “universal”, relatable situations and used fashion photographers Guy Aroch and Nacho Ricci to capture these candid moments in an organic way. 

When we first saw the print ads for this new campaign, we immediately felt something was overwhelmingly familiar about them. Then in dawned on us: these all remind us of cigarette ads from the past; ranging from the late 60’s to the 80s, to be specific.

In their effort to create these fun, sensual ads that places Coke at the center and appeal to millennials, they (knowingly or unknowingly- we cannot say, of course!) created imagery that looks and feels the same as past cigarette ad campaigns.  

The tactic of the “youth having fun” with product was heavily used by cigarette brands like Newport, Salem, Winston and Camel to entice the younger market.  

Take a look at some of the side by side comparisons. 








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By P & P Studio
Desktop Wallpaper Series: V.1


As designers, we believe creating desktop and mobile wallpapers is a great way to perfect our craft and explore new and fun techniques.  We are happy to introduce the P&P Studio Desktop Wallpaper Series, in which we will be sharing new designs and images for you to enjoy on your own devices.

Download Sizes:

iPhone 6



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By P & P Studio
Art of the Menu

We are so proud and excited to see our work featured on Art of the Menu.

Art of the Menu is one of our go-to-resources for inspiration and always offers respite from long days. A division of UnderConsideration, it is dedicated to cataloguing the underrated creativity of menus from around the world.

We believe that restaurant menus have to be creative (we want the guests to be inspired as soon as they see & touch the menu) and reflective of the overall style and feel of the restaurant. We also always like it when they foreshadow what the kitchen is going to be bringing to the table (literally).

More importantly, menus have to be functional while being inspiring and creative. They are not just design elements but are arguably one of the most fundamental assets the restaurant offers its guests. After all, they essentially sum the entire raison d’être of the restaurant to the guest. That’s why they are a true depiction of “form follows function”. 

In designing the menus for Pera Soho, we had to ensure that we presented the restaurant’s breadth of delicious offerings in a clean, easy to understand format. Of course, that was just the first “mandatory.” We also wanted them to reflect the design aesthetic of the restaurant we helped form while working on its re-branding (along with the incredibly talented and always awe inspiring Hecho Inc. who handled all architectural + custom millwork components of the rebranding).

The other fundamental “mandatory” was that these menus be in a format that can be printed in house. Easily and efficiently. After all, a restaurant has to always have menus, have them look pristine and be able to produce them quickly and cost effectively.

With these factors in mind and after reviewing the capabilities of the in house printer, we decided on the card stock and paper size.

The in-house menus are multiple so we had the chance to create different menus for: wine, happy hour & bar, rooftop and for private events. 

It was particularly interesting to then extend the brand aesthetic to the design of Pera Soho’s Take-out and Delivery menus a year later. When the restaurant launched their delivery program, we had the pleasure to work on all the components of this initiative; from menu design to the bags and the napkin rings. 

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By P & P Studio