The diabolical duo behind the #FakeBanksy art prank are at it again.
Continuing their tradition of poking fun at the cultural zeitgeist and the obsessive nature of social trends, their latest subject is none other than Pokemon GO.
Hitting the streets of NYC, our creative director Lance Pilgrim, and his longtime partner in crime Dave Cicerelli set out to create street vigils for fallen Pokemon “victims” at Pokemon GO gym locations throughout the city, and WIRED Magazine was there every step of the way to see what they had in store. The Pokemon GO craze continues and now people are taking to the streets to put up their own shrines for their fallen Pokemon. Remember they evolve into angels next! #RIPokemon
Art of the Menu is one of our go-to-resources for inspiration and always offers respite from long days. A division of UnderConsideration, it is dedicated to cataloguing the underrated creativity of menus from around the world.
We believe that restaurant menus have to be creative (we want the guests to be inspired as soon as they see & touch the menu) and reflective of the overall style and feel of the restaurant. We also always like it when they foreshadow what the kitchen is going to be bringing to the table (literally).
More importantly, menus have to be functional while being inspiring and creative. They are not just design elements but are arguably one of the most fundamental assets the restaurant offers its guests. After all, they essentially sum the entire raison d’être of the restaurant to the guest. That’s why they are a true depiction of “form follows function”.
In designing the menus for Pera Soho, we had to ensure that we presented the restaurant’s breadth of delicious offerings in a clean, easy to understand format. Of course, that was just the first “mandatory.” We also wanted them to reflect the design aesthetic of the restaurant we helped form while working on its re-branding (along with the incredibly talented and always awe inspiring Hecho Inc. who handled all architectural + custom millwork components of the rebranding).
The other fundamental “mandatory” was that these menus be in a format that can be printed in house. Easily and efficiently. After all, a restaurant has to always have menus, have them look pristine and be able to produce them quickly and cost effectively.
With these factors in mind and after reviewing the capabilities of the in house printer, we decided on the card stock and paper size.
The in-house menus are multiple so we had the chance to create different menus for: wine, happy hour & bar, rooftop and for private events.
It was particularly interesting to then extend the brand aesthetic to the design of Pera Soho’s Take-out and Delivery menus a year later. When the restaurant launched their delivery program, we had the pleasure to work on all the components of this initiative; from menu design to the bags and the napkin rings.
We are so proud to see our partner and production director Miguel Sierra featured in Huffington Post.
“Since I grew up in Colombia, the fact of being Latino was something that never crossed my mind. However, after moving to the U.S. as a young man, I think I became aware of some differences we have compared to other cultures — like for instance, I never realized how loud we as Latinos might get.”