for the Contemporary Man
With the myriad of products flooding the men’s grooming market, Andrew James sought to stand out while leveraging the expert craftsmanship of the barbers behind the product. Andrew James approached us to develop their brand from the ground up. Our main objective was to convey their expertise without the pretentiousness that surrounds the men’s grooming market. Andrew James is proud to be barber crafted and American made for the everyman because looking fresh should be effortless.
Drawing inspiration from classic American barber and tattoo shops, we developed a brand identity system that conveys craftsmanship, modern masculinity and luxury. We believe that tough doesn’t have to be grungy and that luxury does not have to be over the top opulence. Instead, we sought out to craft a look that was strong and balanced, and applied it across all brand touchpoints, including the various brand collateral like stickers and pins.