Baked is a classic American bakery based in New York that provides baking mixes, recipe books, and finished baked goods to baking enthusiasts nationwide. The Baked team asked us to update their entire suite of shipping assets. Our goal was to make receiving the box and the unboxing experience as delightful as the product inside. We transformed the shipping experience from the typical brown box to a distinctly on-brand one; one that reflects the joyful, happy character of Baked and the delicious treats they create.