Cello, a brand under the Schuman Cheese umbrella, pride themselves on the quality of their delicious cheeses and the authenticity of their process. Their story needed to be told and the community of cheese lovers needed to be inspired.

We began a limited engagement with Cello to raise awareness of their brand and cheeses in the continental United States, via social media. Embracing natural light and textures, we created content buckets with each post having a clear narrative, visual direction and tone of voice for the brand that was natural and relatable to followers.

Concentrating our efforts in target markets where Cello products are sold, we developed ideal posting times and contracted local influencers in those markets. Additionally we created supermarket specific content for key stores to cross promote on their social platforms; eventually expanding and creating content for Schuman’s other brands.