Bring the feel of the desert to a showroom in the middle of Park Avenue–this was the challenge, especially given that much about the desert does not feel appealing in June in NYC. Focusing on beauty and wonder, we moved to turn the showroom into a desert oasis paradise.

The desert was the inspiration behind the highly acclaimed Cruise 17 Collection of this iconic Italian luxury company. Furla’s modern attitude and international presence coupled with its passionate dedication to Italian heritage and craftsmanship allowed us to be able to use a variety of elements to bring this to life.