Green is the New Black
In the ever expanding juice vertical, Haas Juice asked us to create a brand to reflect the chef-driven, educated yet always friendly and hospitable shop they were looking to establish. We developed a brand identity system that reflects their expertise. It was important to us to allude to the freshness and wellness without looking too medical or cold, in an inviting and warm way.
We designed the Haas Juice store to create a relaxing environment with vibrant details and playful touches to recharge their guests; physically and mentally. This was especially important as Haas Juice is located in a gym and we wanted to ensure that the guests became loyal guests and delighted with the discoveries they’d make.
