How do you stay relevant and top-of-mind as fast-casual changes every day? This was the challenge that the well-known New York based Hale & Hearty Soups brought to us as they found their arena being re-defined by new comers. Our solution was to go back to their roots and tell the story simply in an impactful way.
How do you stay relevant and top-of-mind as fast-casual changes every day? This was the challenge that the well-known New York based Hale & Hearty Soups brought to us as they found their arena being re-defined by new comers. Our solution was to go back to their roots and tell the story simply in an impactful way.
As their marketing partner, we first provided brand development services to provide a completely new design for all their locations. We blended the new visual identity with a a clean and functional style. Upon finalizing the design direction, we collaborated with the architects on all finishes through the space making sure that the design translated as intended in the built environment.
As their marketing partner, we first provided brand development services to provide a completely new design for all their locations. We blended the new visual identity with a a clean and functional style. Upon finalizing the design direction, we collaborated with the architects on all finishes through the space making sure that the design translated as intended in the built environment.
We worked closely with their internal teams to develop window display designs and store environmental signage, including menus specific to each location.
Throughout the year, we partnered with various in-house teams to design packages, new store assets and update all Foodservice deliverables to ensure the Hale & Hearty experience was consistent across all avenues.
We worked closely with their internal teams to develop window display designs and store environmental signage, including menus specific to each location.
Throughout the year, we partnered with various in-house teams to design packages, new store assets and update all Foodservice deliverables to ensure the Hale & Hearty experience was consistent across all avenues.
Off-Sight Point Of Sale Signage
Website Redesign
Next was the re-design of their website and commerce platform. The goal was to design a simple yet delightful ordering process that appealed to both loyalists and first-time buyers across multiple generations. We worked with Brandibble to ensure a smooth, seamless transition from design to a live site with heavy traffic at peak times.
