For the Liqueurious
Marie Brizard, a renown liquor company in Europe wanted to re-introduce the completely rebranded line of products to the USA audiences. The first step was to target bartenders with a book that was informative, easy-to-reference and beautiful to look at so that the book would be kept instead of thrown out the way most of the branded cocktail books are.
![Passion & Poison Studio, P&P Studio, Branding, Creative, Agency, New York City, Book Design, Marie Brizard](https://4f9d27.p3cdn1.secureserver.net/wp-content/uploads/2018/04/PnP-Studio-Marie-Brizard-02-Web.jpg?time=1722032115)
![Passion & Poison Studio, P&P Studio, Branding, Creative, Agency, New York City, Book Design, Marie Brizard](https://4f9d27.p3cdn1.secureserver.net/wp-content/uploads/2018/04/PnP-Studio-Marie-Brizard-Back-Web.jpg?time=1722032115)
![Passion & Poison Studio, P&P Studio, Branding, Creative, Agency, New York City, Book Design, Marie Brizard](https://4f9d27.p3cdn1.secureserver.net/wp-content/uploads/2018/04/PnP-Studio-Marie-Brizard-04-Web.jpg?time=1722032115)
![Passion & Poison Studio, P&P Studio, Branding, Creative, Agency, New York City, Book Design, Marie Brizard](https://4f9d27.p3cdn1.secureserver.net/wp-content/uploads/2018/04/PnP-Studio-Marie-Brizard-05-Web.jpg?time=1722032115)
We chose to highlight the art deco visuals of the brand and that all its liquors were crafted with centuries old know-how and design a book that could double up as a (small) coffee table book as well as be at home in the shelves of a busy bar.
Each book was produced with a number of high-end embellishments, ranging from interior and exterior foil pressing to high gloss spot UV treatments to the bottle photography.
![Passion & Poison Studio, P&P Studio, Branding, Creative, Agency, New York City, Book Design, Marie Brizard](https://4f9d27.p3cdn1.secureserver.net/wp-content/uploads/2018/04/PnP-Studio-Marie-Brizard-07-Web.jpg?time=1722032115)
![Passion & Poison Studio, P&P Studio, Branding, Creative, Agency, New York City, Book Design, Marie Brizard](https://4f9d27.p3cdn1.secureserver.net/wp-content/uploads/2018/04/PnP-Studio-Marie-Brizard-08-Web.jpg?time=1722032115)
![Passion & Poison Studio, P&P Studio, Branding, Creative, Agency, New York City, Book Design, Marie Brizard](https://4f9d27.p3cdn1.secureserver.net/wp-content/uploads/2018/04/PnP-Studio-Marie-Brizard-09-Web.jpg?time=1722032115)
![Passion & Poison Studio, P&P Studio, Branding, Creative, Agency, New York City, Book Design, Marie Brizard](https://4f9d27.p3cdn1.secureserver.net/wp-content/uploads/2018/04/PnP-Studio-Marie-Brizard-10-Web.jpg?time=1722032115)
![Passion & Poison Studio, P&P Studio, Branding, Creative, Agency, New York City, Book Design, Marie Brizard](https://4f9d27.p3cdn1.secureserver.net/wp-content/uploads/2018/04/PnP-Studio-Marie-Brizard-03-Web.jpg?time=1722032115)